I know your life is busy. That you have no time for the little things, the niggling things, what with making mortgage payments and trying to finally land the Johnson account. But you do have to take time for yourself. And you have to get it right.
Even though the tubes and packaging are so similar as to cause one to wonder if there isn't a lawsuit in the offing,
this

is not an effective, or tasty, toothpaste.
This is what you want: